Brian Sherman (founder of Equitlink funds manager) was inspired by his eight year old daughter to start considering why we eat animals and whether there was a smarter, more ethical alternative.
Many years later and post-Equitlink Brian and his daughter Ondine have founded Voiceless - a non-profit organisation which aims to promote respect and compassion for animals.
...Voiceless says its approach is "mainstream": they use a grants program to support the work of existing animal protection organisations, they have a legal arm which works on public policy and law and they have an educational arm which promotes compassion for animals to school-aged children.
..."[We need to be] able to put out a very professional image so we can talk to the corporate sector, we can talk to the industry, we can attract people that perhaps aren't as comfortable being associated with the more protesting style."
...With a growing number of corporate backers, the Shermans say Voiceless aims to lift the veil of secrecy to show the Australian public what is happening with modern industrialised farming practices.
..."If I was driving though the country in 20 years' time, I'd like to see the sheds gone, the secret sheds, the animals returned to the field and a lot less animals," Ondine said.
...So I think for those that do [still eat meat], they will be buying meat and animal products that are humane and come from farms that are open and are transparent and industries that we can trust.
'The Sherman Fortune' will screen on Australian Story on ABC TV on Monday July 18 at 8pm. The program will be repeated on Saturday July 23 at 12.30pm.
[Summarised from http://www.abc.net.au/news/newsitems/200507/s1415933.htm]
Oh and as a bit of editorial ... factory farming of animals is bad, bad, bad. Bad for the animals, bad for the planet (an environmental disaster) and bad for those who feast on the carcasses - sitting on top of the food chain means omnivorous humans consume what their 'food' consumed. In the case of factory farmed animals that's an unhealthy mix of growth hormones and antibiotics.
Bottom line: there is no need to eat animals. You won't die if you don't eat meat. Alternatively, hundreds of animals will die just so you can 'enjoy' their flesh. For me it was an easy choice to simply not eat animals. Haven't eaten an animal since 1990 (feeling guilty that I ate quite a few before that date)
(It's my blog and I will rant if I want to)